riz sedek. the designer.

Riz has always loved creating things with her hands. To take an idea that she imagined and transform it into something that she can touch and feel, or to simply admire it for its aesthetic beauty.

She graduated from the Nanyang Academy of Fine Arts (Singapore) in 2005 and went on to pursue a career in graphic design with a local marketing communications agency. Two years on and she finds herself wanting to do something more fulfilling with her life. After traveling for a bit to Europe and Australia, she came home to set up her own label.

Currently she works full time on her label, building it up from a small humble studio room. She has decided to take her passion and share it with the world, and she hopes it will bring you as much joy as it has brought her!

What she covet is to own a quaint little shop and studio space where she can personally chill with her customers. Imagine a two-storey Victorian shophouse, eclectic interiors and furnitures, walls painted dusty pinks and warm greys, where you can try on everything that's on display listening to chic indie music as you shop to your hearts content!

• Her hearts •
• the people in her life - the family. the bf. the friends.
• traveling, exploring, meeting the locals and being immersed in their culture
• designing and creating, experimenting with new ideas
• nature, treks in the forests, hills and mountains, suntanning on the beach
• quaint shops on quaint streets in quaint cities
• vintage, old and historic

Go on, say hello to her, and support her in making her dreams come true!